Nafiseh Keshavarz Saji

Marketing Research Consultant

I want to contribute to the development of marketing research in Iran and the world. SO It's my difference To have some huge marketing research Ideas.

Education

Master Economics

Institute/University: Olom Tahghighat University

Bachelor Statistics

Institute/University: Imam Khomeini International University (IKIU)

Skills

Leadership experience

100%

communication skills

100%

Problem Solving Ability

100%

Computer skills

100%

NCSS Software

100%

MAXQDA Software

100%

Power Bi Software

100%

Spss,Lisrel,Amos,R Software

100%

AHP,Topsis,Eviews Software

100%

Segmentation, Targeting Market

100%

Online Vs. Offline Research

100%

Data (Research) Analysis

100%

Qualitative & Quantitative

100%

Statistical Modeling skills

100%

Professional Report Writing

100%

Agile Marketing Knowledge

100%

Presentation skills

100%

Work Experience

Marketing Research Manager

Alibaba Travels Co

Head of FMCG Market Research Team

Rahbar Bazaar Co _ Affiliated by KANTAR CO

Senior Data Analyst

Emrooz Marketing Research Company (EMRC) _ Eshareh Holding

The Teaching Of SPSS Statistical Software (Basic and advanced)

Mojtame Fanni Tehran

Project Manager

Gooya Marketing Research _ Darvag Co

Teaching Econometrics

Azad University , Firoozkooh Branch

Language

English

Reading Level

80%

Writing Level

80%

Speaking Level

80%

Listening Level

80%

Turkish

Reading Level

60%

Writing Level

60%

Speaking Level

80%

Listening Level

80%

Projects

Title Project: Online Marketing Research, Segmentation and Targeting (Quall & Quant)

Description: The Last: The Goal of Marketing Research and Segmentation is to understand end-user behavior (Usage And Attitude (U&A)) and break down the market.

Title Project: Ad Test (Advertising Evaluation)

Description: The Last: Based ON the Storyboard and Video Clip to measure factors such as Advertisement Appeal, Brand Link, Brand Opinion Shift, Advertisement Descriptors, Emotional Impact, Purchase Intent, etc.

Title Project: Trends Market Research

Description: The Last: The Subject is the advertising views measurement on social media, billboards, etc. Using Power BI Software for presentation. In Group of Repeatedly Projects.

Title Project: Brand Awareness

Description: The Last: Pre and Post campaign survey to measure indicators Total, Aided, Unaided Awareness, Top of the mind (TOM), etc. Using Power BI Software for presentation.

Title Project: NPS Model

Description: "Net Promoter Score" is measured by the loyalty index so we create a trend report on POWER BI Software for presentation.

Title Project: Offline Marketing Research (Quall & Quant)

Description: The Last: F2F survey in specified locations to understand end-user behavior (Usage And Attitude (U&A)) and break down the market. Also, Using Power BI Software for presentations.

Title Project: KANO Model

Description: Prioritize new features in the product development process.

Title Project: Brand Study (Keller Model)

Description: The Last: Brand knowledge includes Brand awareness (consists of brand recognition and brand recall performance) and brand image (consists defined as consumer perception of a brand as reflected by brand association held in consumers’ memory)

Title Project: Qualitative Research

Description: The Last: A comparative study of People's views and attitudes toward tourism. Using MAXQDA Software to analyze data.

Title Project: High-Value and Lost Costumers

Description: Based on the Online Marketing Research conducted Between the client persona.

Title Project: Retail Audit

Description: The last: In the form of observation and interview in stores. In Group of Repeatedly Projects.

Title Project: Satisfaction Consumers

Description: Repeated 3 times (yearly). In Group of Repeatedly Projects.

Title Project: Product Placement Test

Description: The goal of these projects have been Branded Product Tests and Lunch the new Product.

Title Project: Home Test

Description: The last: Blind test of products at home.

Title Project: Central Location Test

Description: The last: Blind test of products in specific locations.

Title Project: Conjoint Analysis Projects

Description: Instead of asking people how important something is to them, Conjoint Analysis is used to derive the importance. The Adaptive Choice-Based Conjoint (ACBC) has been the Model in this project. Also, We have used an International Group member as our Consultant.

Title Project: Penetration Rate (In Iran)

Description: Measurement of Factors such as Products Availability, Availability of brand share, Penetration Rate of Brand, Brand Availability, Retailer's behavior & expectation, Preferred promotions, Distribution channels, etc.

Certificates

Effective Presentation

Institute: Ten Step Co.

National Certified Computer User

Institute: Mojtama Fani Tehran

Basic and Advanced SPSS

Institute: Mojtama Fani Tehran

Honors

Research

: Estimating the effect of factors affecting return on asset in the Islamic banks ( case study: OIC member countries)

Publisher: Journal of Economic Research and SID (Scientific Information Database)

Description: Evaluating the performance of the Islamic financial and economic institutions and identifying their mechanisms can help to have better policy-making in the banking system. In this regard, different variables can be considered to measure the profitability of banks.

Contact